A creative brand chameleon and everyday folk whisperer

Skilled at taking a brief and delivering high quality copy aligned with the tone and style of a brand and publication.

I am regularly commissioned to write sponsored, brand and custom content for agencies including Nine Powered Studios.

I have written for brands including AWS, Xero, Victoria Police, FortyWinks, Mastercard, Deakin University, Murdoch University and more.

  • "Janet is on my regular rotation for commissions. No matter the client or brief, I know I can trust her to nail it everytime and, very importantly, on deadline! She is a dream to work with."

    Nadine Tuback, Head of Branded Content, Nine Powered Studios

  • "Janet's professionalism, creativity, and dedication make her a standout freelancer in her field. If you're looking for a talented writer who can bring fresh perspectives and exceptional quality to your projects, Janet is the one to call."

    Dr Corbin Barry, Founder of Sage Space (worked with on Xero branded story published in The Age)

  • Branded content for AWS in print in the SMH

    Commissioned by Powered Studios by Nine.

    PDF available on request
  • A newspaper article about Amazon Web Services (AWS) unveiling autonomous agents that can reduce IT fix times to minutes. The article discusses AWS's plans to leverage AI and automation, highlighting its impact on businesses and technological advancements.

    Branded content for AWS in print in AFR.

    Commissioned by Powered Studios by Nine.

    PDF available on request

  • Sun Herald
    Traveller Sunday Supplement

    3-part travel story advertisement sponsored by Tourism Tasmania promoting the off season (winter). Commissioned by Nine Powered Studios.

    Print Only

  • Native digital article for Nine and Mastercard on 9Honey.

    Read now

  • Native article for Deakin and Nine Powered Studios.

    Part of a special feature for the AFR.

    Print and online.

    Read now
  • A screenshot of an online article from the Financial Review titled "Reimagining education for the sake of the future" with an image of a smiling woman wearing glasses and a brown jacket, sitting in front of a colorful mural. The web page shows a news banner about sponsoring a child and a headline about education reform.

    Native article for Deakin and Nine Powered Studios.

    Part of a special feature for the AFR.

    Print and online.

    Read now
  • Murdoch University Branded Content

    Branded digital content published in WA Today for Murdoch University and Nine Powered Studios.

    Read
  • An online news article webpage from the Financial Review titled 'Key learnings from the 2024 Growth Asia Summit'. The article includes a photo of a scientist in a laboratory working with a microscope, surrounded by laboratory equipment and green plants.

    Native digital for ByHealth and Nine Powered Studios published in the Australian Financial Review.

    Read
  • Website homepage header featuring a police officer, with the text 'Dr Detective: The job you never knew existed,' and logos for Victoria Police and Victoria State Government.

    Immersive advertorial for Vic Police and Nine Powered Studios for The Age.

    Read
  • A promotional webpage for Xero with a smiling man standing in front of a wall. The text overlay says 'From start-up dreams to beautiful realities' and 'Why you're better off on Xero this EOFY.' The page appears to be an advertisement feature by The Sydney Morning Herald with sharing icons at the top right.

    Immersive advertorial for Xero and SMH. Commissioned by Nine Powered Studios.

    Read
  • A person in colorful winter gear sitting on a snowboard in a snowy mountain landscape with pine trees and a bright sun in a clear blue sky.

    Native content - Nine and Park City, Utah in the Australian Financial Review.

    Read
  • Australian newspaper article featuring a photo of girls' football team and a headshot of a girl. The article discusses strategies for girls in senior school to excel in sports and academics, highlighting a specific program at Pymble Ladies' College.

    Custom content - story on senior girls competing in professional level sport whilst studying for a Innovation in education Special Report for the Australian Financial Review.

    Print only (Pdf available on request)
  • Two students talking in school uniforms outside and a group of children in matching purple and white school uniforms sitting and standing on a bench at school.

    Print custom content - Independent School’s Guide in The Age Newspaper. Open Day special lift-out. February 2024.

    Print Only (Pdf available on request)
  • A woman with dark hair sitting on a bed with gray pillows, smiling while looking down. Behind her, there is a wall decorated with woven wall hangings featuring tassels and geometric patterns.

    Custom Content/Branded: SEO optimised blog content for FortyWinks.

    Read
  • A person is pouring honey into a small dish, with bowls of berries visible on a table in the background.

    Native digital content for Barnes Naturals and The House of Wellness (Chemist Warehouse.)

    Read
  • A woman in blue striped pajamas stretches with her arms outstretched while lying in bed with white sheets, smiling with eyes closed, in a bedroom with a wooden headboard and nightstand.

    Custom content - SEO optimised blog content for FortyWinks.

    Read
  • A group of people appear to be sleeping or exhausted outside of a store called Fortwy Winks at night, with a rainy street and streetlights in the background.

    Custom content - SEO optimised blog content for FortyWinks.

    Read
  • Two individuals holding black folders or notebooks standing on a green staircase inside a building, with blurred people passing by on escalators on either side.

    Branded content for Swinburne University of Technology Professional learning course for Guardian Labs.

    Read
  • A webpage with a headline titled 'Give yourself the edge: discover your learning preferences and unleash your career potential.' The page includes text about lifelong learning, skills development, and career growth, along with a logo that says 'Swinburne EDGE' and a share button at the bottom.

    Custom/branded content - quiz to discover your learning preferences for Swinburne University of Technology and Guardian Labs.

    Read
  • Screenshot of a webpage titled 'How to survive industry disruption: the power of upskilling and reskilling,' with a subtitle 'Swinburne Edge: Learn and grow.' The article discusses workplace skills, adaptability, and continuous learning, and includes a photo credited to Shaun McKenna.

    Branded content for Swinburne University of Technology Professional Learning courses for Guardian Labs.

    Click Here
  • Article webpage with headline 'Hands-off health: AI to make medical care more accessible' and an image of a smiling man using a smartphone at a table with a coffee cup and glass of water in a bright room.

    Click Here