• "Janet is a skilled, creative writer who has collaborated with our team bringing fresh perspective and thoughtful ideas across multiple projects. She has a deep understanding of educator audiences, crafting messaging and positioning grounded in the voice of the customer, meeting customers where they are and adding genuine value at every stage of the journey. She brings a deliberate, strategic approach to every piece, ensuring the content supports clear business objectives and outcomes. Most importantly, she’s an absolute pleasure to work with!"

    Hannah Goldsmith, National Marketing Manager, Compass Education

  • "Janet has done an exceptional job at HEDx in elevating our marketing and comms with excellent authored and organised content on our website, CRM and through a new SubStack channel she has initiated. She is a proactive and very innovative writer and content specialist and a great asset to the HEDx team and is well placed to assist others in the sector and beyond."

    Martin Betts, CEO and Co-Founder, HEDx

  • " Janet's professionalism, creativity, and dedication make her a standout freelancer in her field. If you’re looking for a talented writer who can bring fresh perspectives and exceptional quality to your projects, Janet is the one to call."

    Dr Corbin Barry, Founder of Sage Space / Principal Dentist at Annandale Dental (worked with on Xero branded story for The Age)

  • “Janet is on my regular rotation for commissions. No matter the client or brief, I know I can trust her to nail it every time and, very importantly, on deadline! Janet is a dream to work with.”

    Nadine Tuback, Head of Branded Content, Nine - Powered Studios

  • “Janet has become a regular contributor to MiNDFOOD magazine constantly thinking up original and engaging story ideas that resonate with our audience. She is reliable, innovative and produces thoroughly researched, entertaining and informative features. I would happily recommend Janet.”

    Donna Duggan, Editor, MiNDFOOD magazine

  • “Janet hit the ground running and was able to quickly identify enhancements that would improve the customer experience. She wrote and edited the required content and worked across teams to ensure that the required website content and flyers were delivered. She was friendly, professional and a pleasure to work with.”

    Renee Wise, Manager Transport Operations and Infrastructure, City of Gold Coast Council

  • "With her passion and love for words and content creation, Janet produced engaging messaging for a variety of marketing channels that was on brand and considered her target audience in all aspects. Coordinating a team of four marketing officers, she delivered projects to a very high standard within given deadlines. Janet is a great team player and it was a pleasure working with her."

    Brigitte Braddock, job-share partner in Copywriter and Communications Coordinator role at Griffith University.

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HEDx logo with a gradient purple and pink background
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Logos for 'Education Matters,' with one red circle labeled 'Primary' and one blue circle labeled 'Secondary'.
The logo of the University of Melbourne featuring a shield with a female figure and stars, with the Latin motto 'POSTERA CRESCAM LAUDE' and the text 'The University of Melbourne' below.
Logo of Swinburne University of Technology, with the university name in a red rectangle on a black background.
Cover of 'Which School?' magazine, featuring a title with colorful and bold text reading 'which school?' with 'magazine' in smaller font beneath.
  • Screenshot of an online article from Financial Review titled "Reimagining education for the sake of the future" featuring a banner ad about supporting children from poverty and a photo of a smiling young woman wearing glasses in front of colorful artwork.

    AFR and Nine Powered Studios

    Native article as part of a Deakin University special feature.

    Print and online.

    Read now
  • An online news article from the Financial Review discussing AI advancements in healthcare, featuring a smiling man using a smartphone at a table with a coffee cup, in a cozy, well-lit room with large windows and home decor.

    AFR and Nine Powered Studios

    Native article. Part of Deakin University special feature.

    Print and online.

    Read now
  • A webpage from Open Universities Australia featuring an article titled 'How to choose an information technology major.' The page includes a header with navigation options, a search bar, trending blogs, a call-to-action for exploring study options, and a form to talk to a student advisor. A digital illustration shows a person standing on a set of stairs that lead to a large open laptop, symbolizing studying in the IT field.

    Open Universities Australia

    How to choose an Information Technology Major blog.

    Read now
  • Newspaper article titled "Schools develop strategies to level the playing field" from The Australian Financial Review, dated April 13-14, 2024. The article discusses empowering girls in sports and academics, highlighting a photo of a girls' sports team in navy and white uniforms celebrating on the field with a red ball, and a portrait of a smiling young girl with pigtails.

    Australian Financial Review (AFR) Newspaper

    Story on how senior school girls are jugging their studies along with participating in professional level sport. Part of a special report on innovation in education. April 2024.

    Print only - pdf available on request
  • Brochure or advertisement for Murdoch University with the headline 'A brighter future is here.' showing two people, a man and a woman, outdoors and talking in one photo, and a woman in a professional setting in another.

    WA Today Digital

    Branded content feature for Nine Powered Studios and Murdoch University.

    Read
  • Photograph of five students in school uniforms sitting and standing outdoors, smiling at each other, with a background of greenery and a building.

    How to make the most of your school visit

    The Age Newspaper. Independent Schools Guide - Open Day special lift-out. Febuary 2024.

    Print Only (PDF available on request)
  • Screenshot of Open Universities Australia website featuring programming and coding courses section, showing image of person typing on a laptop with code on screen and a student outdoors.

    Open Universities Australia

    Programming and coding courses landing page.

    Read now
  • A webpage from Open Universities Australia discussing the best jobs for online university students. The page features a woman with red hair and glasses sitting on the grass outdoors, surrounded by four dogs, smiling and engaging with them.

    Open Universities Australia

    What are the best jobs for online uni students? blog.

    Read now
  • Screenshot of the Open Universities Australia webpage featuring rehabilitation courses, including a banner with a person using a cane, and course options such as Diploma in Health Sciences, Bachelor of Arts, and Graduate Certificate in Exercise Rehabilitation.

    Open Universities Australia

    Landing page for rehabilitation courses.

    Read now
  • Landing Page

    Open Universities Australia

    Landing page for music courses.

    Read
  • What are the best jobs for introverts?

    Open Universities Australia Blog Post

    SEO evergreen blog post - What are the best jobs for introverts?

    Read
  • A woman in glasses and a floral blouse smiling and handing a blue folder to a person in a green shirt in an office setting.

    Open Universities Australia Blog Post

    SEO blog post delving into the Master of Education post graduate qualification.

    Read
  • A woman with glasses reading a children's book titled "How to Code a Sandcastle" in a classroom setting, with rainbow decoration on the window sill in the background.

    Open Universities Australia

    SEO blog post promoting the benefits of studying early childhood education.

    Read
  • Education Thought Leadership Writing

    The University of Melbourne. Thought Leadership.

    Thought Leadership article to promote public sector professional learning courses at The University of Melbourne.

    Read
  • Two educators, a man and a woman, sitting at a table discussing, with a glass of water on the table, in a well-lit room.

    The University of Melbourne. Thought Leadership.

    Thought Leadership article to promote education training professional learning courses at The University of Melbourne.

    Read
  • A webpage from The Guardian Labs featuring an article titled "How to survive industry disruption: the power of upskilling and reskilling" with a banner image of three people in a field, wearing professional attire, and an advertisement for Monday.com on the right side.

    Branded content with Guardian Labs and Swinburne University (3 part series)

    Article to promote Swinburne Edge (Swinburne University) Professional Development Courses.

    Read
  • Screenshot of an online article titled "5 cross-functional skills almost every industry looks for in an employee" from The Guardian Labs. The page includes text discussing emotional intelligence skills and some advertisements on the right side.

    Branded content with Guardian Labs and Swinburne University (3 part series)

    Article to promote Swinburne Edge (Swinburne University) Professional Development Courses.

    Read
  • A webpage from The Guardian Labs titled "Give yourself the edge: discover your learning preferences and unleash your career potential". It contains an article discussing lifelong learning, skills for the workplace, and a quiz to identify learning preferences. There is a sidebar advertisement for Monday sales CRM with a blue background and the text "Reach everyone, all at once" along with a call-to-action button "Show me how."

    Branded content with Guardian Labs and Swinburne University (3 part series)

    Writing and formating ‘Quiz’ article and results to reveal reader’s learning preferences to promote Swinburne Edge (Swinburne University) Professional Development Courses.

    Read
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2022

As freelance editor of Education Matters Magazine, a B2B publication distributed nationally to Australian schools, and business leaders. I oversaw the website, bi-weekly e-newsletter, EDMs, socials, and end to end production of the printed magazine. I produced branded editorials for clients and interviewed experts for hot topic features as well as liaising with leaders and experts in the education field on columns and features. I was also editor of WhichSchool? Magazine (B2C).

  • School classroom with children wearing masks, engaged in an activity at their desks, with a teacher handing a mask to a young girl. Other children are visible in the background, also wearing masks.

    The new normal in classrooms as the 2022 academic year unfolds

    Feature Story - Print and Online.

    Read
  • Two young boys in green shirts are playing with a Nüdel Kart educational toy that involves tubes and a ball, possibly part of a STEM activity, in a classroom setting.

    Education Matters SEPTEMBER 2022 issue

    Education Matters Primary Issue - March 2023 issue.

    Read
  • Cover of Education Matters secondary magazine May-September 2022, featuring three students and one adult sitting at a wooden table, with the headline 'Inspiring students to pursue their dreams' and additional text about Christian college, global citizenship, and digital school scheduling.

    Education Matters SEPTEMBER 2022 issue

    Education Matters Secondary Issue - Sept 2022

    Read
  • Page from a publication with a note on education during the pandemic, a photo of a smiling woman with glasses, and sections with information about Prime Creative Media, including staff titles, contact information, subscription details, copyright notice, and social media links.

    Education Matters Secondary April 2022

    Education Matters Secondary October 2022 Issue.

    Read
  • Children wearing green helmets and a mother or guardian with a youngest child on a swing at Live Wire Park, an outdoor adventure park with various climbing and obstacle courses.

    Supercharging school experiences

    Branded editorial feature story.

    PDF available on request
  • Magazine article titled "Game-changing professional learning" with images of educators engaging in training activities and a speaker at a conference.

    Game-changing professional learning

    Branded editorial feature story.

    PDF available on request.
  • Children engaging in a STEM learning activity outdoors, with a focus on a girl assembling a craft project, and a classroom scene with a teacher and students working with educational tools.

    Putting the 'C' into STEM

    Branded editorial feature story.

    PDF available on request
  • Cover of 'which school?' magazine featuring a young girl with glasses holding a science model, wearing a red jacket, with text about non-government schools in New South Wales.

    WhichSchool? Magazine NSW Issue

    Read
  • Cover of a magazine titled "which school?" with four students in school uniforms smiling in front of fall foliage, and headlines about choosing the right school in Victoria.

    WhichSchool? Magazine Victoria Issue

    Read
  • Cover of 'Which School?' magazine featuring six students outdoors, some holding musical instruments, wearing school uniforms.

    WhichSchool? Magazine QLD Issue

    Read